Our Work/Mia, Beauty and Health Studio
Beauty studio · Online store
From wellness blog to beauty studio and store.
The owner of a successful wellness blog wanted to add beautician services and sell beauty products online. We turned her blog into one website for services, an online store and the blog.
The Challenge
One website, three jobs
Moving from a blog to a business meant changing the content, the structure and how visitors find their way.
New business focus
Beautician services and product sales needed new content and functions.
Many parts, one site
Services, products and the blog had to sit together in one clear structure.
Easy navigation
Visitors looking for different things all needed to find them quickly.
A simple online store
Buying beauty products had to be easy and secure.
What We Did
Understand first, then design and build
Analysis with the client
Her goals, audience and needs, plus a review of which existing content could be reused.
Content plan
Separate sections for services, products and the relocated blog, with new content created together.
Design and build
Mockups to agree the layout, then a WordPress build the client updates herself.
Store setup
Product pages, cart and secure checkout, with clear descriptions and quality images.
The Result
A fuller business, and a site that supports it
Services, shop and blog now work as one site. The blog keeps sharing content while services and products stay in focus.
More Work
